As the digital revolution makes the business economy more macroscopic in potential than ever, the nature of marketing, advertising and branding is becoming more microscopic.
The Internet and free wave of information have transformed consumers into an information-hungry tribe of global users who consider passive promotional content to be a waste of time.
Therefore, your business reputation, especially online has never faced a more critical situation. We are in a world where influencers are the actual workforce and indirect associates of a brand and not the brand itself.
Opportunities for individuals who can leverage Internet traffic with genuine content frameworks like blogging and influence outreach are golden. It has never been easier to grow a massive following and become a celebrity in your industry
Personal branding is becoming less of a competitive edge and more of a requirement for anyone looking to grow their business or just make a name out there on the Internet!
According to Scribd, brand messages when shared by employees garner 561% more reach than the same messages relayed out by the brand over social media channels.
There are umpteen statistics that clearly indicate personal branding is here to stay and given the benefits it brings to your business, individual or enterprise; it is bound to.
Why Personal Branding is important for your Business to survive?
01. Building Credibility
When you become a provider of genuine information, you will start organically garnering readers of authentic information.
People find content through their search queries and their social media feeds. Sites like Google filter content based on important parameters like relevance and uniqueness. Therefore, unique content providers automatically gain the trust and become credible sources that can be relied on.
02. Showcase Your Uniqueness
Personal Branding means correlating business branding with personal traits and churning out branding hacks that are unique to an individual.
This is an excellent way to show your core competency. You must have shortlisted why your business is unique. If you haven’t then you must!
You already have an area of expertise. Next will be content development with a personal touch to deliver just the right blend of quality and personalization. You also have to remember that you can’t provide solutions to each and every problem. Hence, choose and project your expertise appropriately.
You have a unique combination of work experience, life experience, and personal characteristics that create the foundation for determining your niche. Don’t let it go to waste!
03. Authority Building
As you start building a personal brand, you will come across influencers, readers, other firms and associates in your niche that will take a linking to your content.
This will be your followers, contacts, and connections that can be effectively leveraged to further push the brand. As your outreach increases, you start becoming an influence yourself.
People start relying on your content and the brands you associate yourself with. That is when the ROI starts moving forward!
Becoming an authority is not easy. You have to churn out new, unique and attractive content campaigns and outreach programs every day and have to be on a consistent innovation mode! Therefore, take your time, work one step at a time, evaluate each step and make engagement your focus, not the product!
04. Word of Mouth Marketing
Personal branding allows you to make connections with influencers, bloggers and other people in your niche. The moment you start getting noticed, you start getting talked about.
Who will be the people talking about you?
It will obviously be the people who they think will be interested in your content and your personal brand. Hence, more potential leads, more customers, more traffic, and more business.
Word of mouth works great for offline marketing and has proven to be a game changer for online businesses. The more people you earn, the more upwards your business goes… simple!
Now that you have seen what are the essential elements and benefits associated with personal branding take a moment to think about how you can correctly project a personal brand. There are numerous strategies you can follow, but there are certain principles that always work.
Pinpoint strategies depend on your business niche and hence, I leave those to your intelligent minds. I am sure you will come up with unique ideas.
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Here are Some Things to Remember When Trying to Create a Personal Brand
01. Be Information-Centric
You have to be an information provider and not a product marketer. Marketing jargons and persuasive backtracking don’t work anymore. It does collateral damage to your reputation.
Therefore, build your personal brand on content, user engagement, and organic outreach. This will involve creating high-quality content campaigns, using different social media channels, developing cross-promotional content and other similar ideas.
An authoritative information provider always invites a greater audience than promotional quacks.
02. Keep the End-User in Mind, Not the Product
Products can be strategically introduced at the later time. The problem that needs to be solved outright is the kind of brand you project yourself as.
When you keep the customer in mind, you develop strategies that relay trust, loyalty, and satisfaction in your end users. That is why it is so important.
03. Be Unique
I cannot tell you how to be unique, can I? The most I can tell you is to be proactive in your thinking.
For instance, if you are an FMCG brand and depend only on written content, then you are not doing enough. This is because like most of your users are on Facebook and as it has a higher demand for video and graphic based posts, your content will just… fizzle out and lose to competition gradually.
Therefore, develop unique and innovative content strategies including new and stellar channels like infographics, videos, podcasts, vlogs, webinars and more.
04. Consistently Track Your Progress
If you don’t look at your history, how else will you learn? It is important to know that your experiments will work or are working.
This is where tools, resources, and applications that provide you metrics like CPA, conversion rates, bounce rates, link portfolios, keyword competitions, etc. become critical for your entire plan.
These tools help in gathering relevant data about your current and proposed performance and help you take informed decisions. This way, you on top of everything![irp]
According to Nielson Research, 92% people trust recommendations from individuals rather than brands. Even HubSpot estimates that marketers with personal blogs are 13 times more likely to enjoy positive ROI.
It is inadvertently clear that Personal Branding is already on the way to redefining consumerism, as we know it.
As people turn to personalized experiences and look for authentic information, personal brands will reap the benefits or inter-personal connectivity that is not effectively possible with offline or other forms of marketing.
Have you developed a plan yet?