34 Top YouTube Statistics: Usage & Numbers

Important YouTube statistics, user numbers, revenue numbers and all other details you need to know about YouTube.

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Top YouTube Statistics

Looking for the top YouTube statistics?

We have listed some of the most important numbers for the platform here.

YouTube has gained significant popularity since its inception in 2005. It is now the world’s second-largest search engine and has over a billion users.

The platform is also a great way to make money, and many people have built successful careers by creating videos and sharing them on YouTube.

YouTube Statistics: Top Picks

  • YouTube receives over 2.5 billion monthly active users
  • Users spend an average of 48.7 minutes per visit to YouTube
  • T-Series is the most widely watched channel with over 260 million subscribers
  • In 2006, Google bought YouTube for $1.65 billion
  • YouTube is available in 100 countries and supports 80 languages

General YouTube Statistics

1. YouTube is the second largest search engine.

Did you know that YouTube is the second-largest search engine in the world after Google? Every day, people use YouTube to search for various topics and keywords. It goes to show how popular the platform has become.

Moreover, YouTube’s algorithm differs from Google’s. So, you can optimize your videos accordingly to rank higher in YouTube searches.

2. Google bought YouTube for $1.65 billion in 2006

In 2006, Google bought YouTube for $1.65 billion. At the time, it was Google’s largest ever acquisition. The deal was completed in November 2006, and since then, YouTube has been a subsidiary of Google. It is one of Googles most successful acquisitions as YouTube is now one of the most popular websites in the world.

3. The first YouTube video was live on April 23, 2005

The first YouTube video, titled “Me at the zoo,” was uploaded on April 23, 2005. It featured co-founder Jawed Karim at the San Diego Zoo. The video has since amassed over 90 million views. It has remained among the most popular videos on the platform ever since.

4. YouTube launched video ads in August 2007

The first video ad on YouTube was launched in August 2007. The ad was for a movie called “The Bourne Ultimatum” directed by Paul Greengrass. The ad received over 1 million views in the first week.

Since then, video ads have become a mainstay on the platform and an excellent way for businesses to promote their products and services.

5. YouTube has Over 120 Million Channels

As of a recent date, there are over 120 million channels on YouTube. It is a massive increase from last year when the number was over 51 million. The platform has seen a lot of success with its original content and has also attracted big names like Pewdiepie, who have helped it grow.

YouTube Usage Statistics

6. YouTube enjoys approximately 2.5 billion monthly active users

YouTube is among the most popular social media platforms, with over 2.5 billion monthly active users. That is around a quarter of the world’s internet users.

The platform has seen tremendous growth recently and is only second to Facebook in terms of monthly active users. It’s around a quarter of the world’s internet users! It is projected to grow even more in the coming years.

Top 5 Social Media Platforms

 Social Media Platforms With the Most Monthly Active Users
Social Media Platforms With the Most Monthly Active Users

7. YouTube is the second most used and popular website in the world.

This statistic should come as no surprise given YouTube’s immense popularity. The platform is used by people of all ages from all over the world. It is a great way to stay entertained, informed, and connected.

8. Over 1 billion hours of YouTube video content is watched each day.

YouTube users watch over 1 billion hours of video content every day. YouTube shorts account for a chunk of those hours as they were viewed 50 billion times in 2023. It is an incredible amount of content and shows how widespread the platform is. The average person spends around 48.7 minutes per day on YouTube.

9. People spend nearly 48.7 minutes per visit to YouTube.

According to reports, people spend an average of 48.7 minutes per visit to YouTube. It is a significant amount of time and speaks to the platform’s popularity.

10. Over 60% of US users access YouTube daily.

Around 62% of YouTube users access the site daily, while 92% use it weekly. It shows that YouTube has a high level of engagement among US users. The platform is used by people of all ages and around the world. Moreover, YouTube has over 30 million daily active users in the US alone.

11. YouTube gets an average of 10.9 daily page views per visitor

On average, users access around 10.9 pages on YouTube each day. This number has been relatively stable over the years and shows that people spend significant time on the site. Moreover, the platform has a very high engagement rate with its users.

12. Every minute on YouTube creates up to 500 hours.

The platform receives a staggering amount of content every minute, which is worth more than 500 hours. It is possible because YouTube has over 2.5 billion users who are constantly uploading and sharing videos.

13. YouTube Shorts Got 70 Billion Daily Views in 2023

YouTube’s popular short video feature, YouTube Shorts has already become a firm favorite among advertisers following the massive attention it receives from viewers. It reached over 70 billion daily views in 2023, showcasing tremendous growth in its user base. As a result, 43% of U.S. ad buyers say their largest clients are already advertising on the platform. 

YouTube Demographics Statistics

14. The most popular age group on YouTube is between 18 and 34

According to reports, the most popular age group on YouTube is between 18 and 34 (54.3%). It is the demographic that most content creators target as they are the most engaged with the platform. 

Age Wise YouTube User

Global Distribution of YouTube Users by Age Group

15. The majority of YouTube users are male.

Most YouTube users are male (54.4%). This proportion is in line with the general trend of social media platforms where males make up the majority of users. Moreover, the platform has a fairly even age distribution, with the largest users being 18-24 years old (28.1%).

16. India, The United States, and Brazil Have the Most YouTube Users .

According to reports, India, United States, and Brazil are the countries with the most YouTube users. The platform is trendy in India, with over 450 million users.

In addition, YouTube is also popular in Indonesia, Mexico, and Japan.

YouTube is one of the Countries With the Most YouTube Users
Countries with the Most YouTube users

17. YouTube is available in 100 countries with over 80 languages.

YouTube is available in 100 countries and supports 80 languages. It makes YouTube one of the most accessible platforms in the world. You can find content on YouTube from all corners of the globe and in your preferred language. Moreover, the platform continuously expands its reach to more countries and languages.

YouTube Marketing Statistics

18. Over 70% of marketers plan to use YouTube more for their video marketing.

71% of marketers say they plan to use YouTube more for their video marketing in the next 12 months. Moreover, 80% of marketers believe that YouTube is an effective marketing platform. It shows that YouTube will only grow in popularity as a marketing tool.

19. 55% of Marketers are Using YouTube in their Marketing Strategy

With YouTube’s popularity on the rise, it is no surprise that marketers are using it as a part of their marketing strategy. 55% of marketers already  include the platform in their marketing mix as it provides a great way to reach potential customers and promote products or services

20. Over 22% of marketers are using YouTube Stories.

YouTube Stories are a great way to engage with your audience and promote your brand. 22% of marketers claim YouTube Stories has helped them experience a significant increase in engagement rates. The latest YouTube statistics show they help to get more views on your videos and channel, thus enhancing user engagement. 

21. 14% of marketers are using YouTube Live

YouTube Live is a great way to connect with your audience in real-time. It allows you to interact with a wider audience. For example, 14% of marketers say they leverage YouTube Live for more reach.

22. YouTube is the fourth most popular influencer marketing platform.

After Instagram, Facebook, and TikTok, YouTube is the fourth most popular influencer marketing platform. Influencer marketing on YouTube has grown significantly recently, and many brands are now using YouTube stars to promote their products and services.

23. YouTube yielded over $9 billion in ad revenue in Q4 2023

According to reports, YouTube yielded over $6.5 billion in ad revenue in Q1 2023 following a short decline from the fourth quarter of 2022.  However, the revenues later experienced a gradual 15.5% year-on-year (YoY) increase across all quarters to reach $9.2 billion in the fourth quarter of 2023.

The graph below shows YouTube’s quarterly ad revenue details from the fourth quarter of 2021 to 2023’s fourth quarter.

YouTube Global Advertising Revenue
YouTube’s Global Advertising Revenue

24. 70% of YouTube’s audience have purchased a product after a YouTube ad

YouTube ads have become very popular in recent years and are an effective way to reach potential customers. According to a study, 70% of the audience has purchased a product after watching an ad on YouTube. It goes to show how powerful YouTube advertising can be.

25. “Introducing Apple Vision Pro” was the most-viewed YouTube ad in Q3 2023

The ad introducing Apple Vision Pro was the most popular YouTube ad in the third quarter of 2023. The ad garnered over 1.7 billion impressions in the first week of its release between June 5 and June 12, 2023. It then went on to amass a total of 62 million views in 8 months to claim the number one spot on the YouTube Ads Leaderboard: Cannes 2023. 

26. Apple had the highest YouTube Ad expenditure in 2023

Apple doubles as YouTube’s highest spending advertiser in 2023 after spending over $500 million on YouTube Ads during the year. The tech giant is closely followed by Walmart.

27. Over 52% of the top 100 YouTube searches are related to brands.

Most of the top 100 YouTube searches are related to brands or products. It shows that people turn to YouTube for entertainment and product research. Moreover, the average YouTube session was around 47.5 minutes long in 2023, according to the latest YouTube stats. However, that figure has increased by 2.5% to 48.7 minutes per session.  

YouTube Platform Statistics

28. The most-subscribed YouTube channel has 260 million subscribers.

T-Series, a music record label based in India, is the most popular YouTube channel, with 260 million subscribers. It’s known for Bollywood music videos. It is followed by PewDiePie, a Swedish YouTuber with over 110 million subscribers.

29. “Song” was the Most Searched Keyword on YouTube Globally in 2023

It should come as no surprise given the popularity of music on YouTube. The platform is a great way to find new music; many people use it to search for their favorite songs and artists. Many search terms on the top 100 global YouTube searches are related to music, showing how popular the platform is for music lovers.

30. The top 5 global searches on YouTube in 2024

The top 5 global searches are “BTS”, “Pewdiepie,” “ASMR,” “Billie Eilish,” “Baby Shark.” Moreover, the top 5 most-watched YouTube channels are “T-Series,” “MrBeast,” “YouTube Movies,” “Cocomelon – Nursery Rhymes,” and “SET India.”

31. The highest earning YouTube creator Earned $84 Million in 2023

Latest data reports show that YouTube’s highest earning digital creator, Mr Beast earned approximately $82 million in 2023, ranking high among creators with the most YouTube-generated earnings. Having amassed over 186 million YouTube subscribers, he demonstrates the serious earning potential YouTube has for digital creators. 

YouTube Growth Statistics

32. YouTube witnessed a 15.5% YoY growth in ad revenue from 2022 to 2023

YouTube maintained a consistent growth pattern in terms of ad revenue as seen even during the pandemic. It witnessed a 15.5% ad revenue growth from 2022 to 2023. Consequently, it maintains its reputation as one of the biggest online video platforms worldwide. 

YouTube Global Advertising Revenue
YouTube Global Advertising Revenue

33. The United States generated the most in-app purchase revenue in January 2024

In January 2024, US users spent $29 million on the YouTube app via their mobile devices on merchandise, memberships, and comment  highlights. The country is followed by Japan and South Korea who generated 19.26 and 8.77 million US dollars in in-app purchase revenues respectively.

34. YouTube Penetrated the United Arab Emirates (UAE) Market more than any other market in January

The United Arab Emirates showed a 98.7% YouTube Penetration rate in January 2024. It was followed closely by Israel (92.%) and the Netherlands (91.1%.) This indicates that a huge portion of these markets use YouTube.

YouTube Statistics: FAQs

What is the average YouTube revenue for YouTubers?

The average YouTube earning revenue of YouTube creators vary based on their audience, content , and number of subscribers. Consequently, a YouTuber’s earnings depends on their reach. However, statistics-based survey reports show that the average YouTubers makes an average of $60,000 yearly. 

How does YouTube Music stand in the competition with other music streaming platforms in 2024?

8.9% of the total global music streaming service subscribers subscribe to YouTube music. Only Spotify, Apple Music, Tencent Music, and Amazon have more subscribers. Compared to YouTube Music, these platforms have 30.5%, 13.7%, 13.4%, and 13.3% of the market share, respectively.

In February 2024, YouTube announced that YouTube Music and Premium hit 100 million subscribers.  

How much does one earn from YouTube for a million views?

Factors such as content niche and geographical location affect how much YouTube pays a YouTuber for a million views. However, a survey involving various creators across different content niches and geographical locations revealed that creators can earn any amount ranging from $3,400 to $30,000 for a million YouTube views. 

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