You have a product – app, game, beauty product, consulting service – and you want to tell people about it. So, how do you make sure that it reaches the right audience?
Marketing is a must, but you want to find a surefire way to ensure your investment in marketing consistently comes back.
Embarking on a strategy without an understanding of what you want to accomplish can waste resources.
Instead of taking that kind of risk, ask yourself these questions first.
What Are Your Goals and KPIs?
Key performance indicators (KPIs) are metrics that can help you see how well you’re accomplishing your goal.
In the case of acquiring Instagram users (aka followers), customer-related metrics will be relevant to you.
A few that are useful include:
- The number of followers: When doing e-commerce, this is very important, as you need someone to market to.
- The number of likes: When your post attracts likes, views or comments this gives you a good idea of how well your engagement is going. (Instagram might stop showing the number of likes soon)
There are other metrics you can track, but this is just a start to get you thinking.
How Will You Attract Them on Instagram?
What tools are you planning on using to gain users? For Instagram, your popularity can be boosted if you purchase automatic Instagram likes.
There are a lot of sites that provide real, engaged followers that build organic traffic for you.
Look into Buzzoid, one of the oldest and most reputable companies if you’re looking to boost your account.
Another way is to partner with influencers in an attempt to widen the reach of the posts you create. You can do a giveaway or contest to see who uses your product the best.
Think about building in a share factor. Anyone who shares your post or video can get extra entries into the contest. People like free things and being given the chance to tip the scale in their favor.
Your strategy will start with doing a little research. If you have a clear understanding of your market and target audience, it will be easier build an audience that is fully engaged, making comments and sharing your content.
How Much Time Do You Have?
There’s a learning curve for just about everything. Setting up ads on your account will take a few days and building your audience from scratch could take months.
If you are willing and able to dedicate that time, do it. If not, there are other ways such as hiring outside services.
How Will You Maintain Momentum?
Rarely do comments, likes or views appear out of thin air. It takes a lot of work to maintain the steady growth of your business.
If you’re in need of more likes on a post or video in order to entice others to follow, an organized system goes a long way into helping you.
There are plenty of tools available that allow you to schedule posts ahead of time, as well as duplicate, edit and move them around with ease.
By finding a system that works for you, you’ll be able to better schedule your content and get followers, comments or more views for videos.
What information do you want to know about your audience?
If your user acquisition strategy is well-defined, you’ll be able to gather much more than a new follower. You’ll learn about your customers and your product.
Using analytics on the Instagram app will give you answers to a lot of questions you have and get you thinking about some questions you may never have thought of on your own.
As a bonus, you’ll be able to see if the automatic Instagram likes you bought converted to a purchase or more followers.
In short, you’ll get a glimpse into the effectiveness of your tactics and strategy overall.
Keep in mind…
There are going to be a ton of questions that pop into your mind as you start to collect data:
- How many people are actively engaged?
- Did the customer find you through your blog or a friend’s Instagram?
- Is Instagram Stories working better than Instagram Live?
Be careful with this line of thinking. It is very easy to get overwhelmed by the metrics and analytics.
You can easily find yourself wanting to try everything, but if you make too many changes at once, you won’t know which change led to the results you’re looking at.
Don’t fall into the trap of testing tactics because you want to know something. If you stick to your goals and have some patience, you’ll start seeing positive results.
In no time, you’ll find you have built an audience that is highly engaged and loyal.