YouTube has become one of the top platforms for video publishers and content creators to make money online.
Aside from the fact that the internet is accessible to anyone across the globe, people can make money using this platform without the need to experience traffic, report daily to a boss, and follow a 9-to-5 schedule.
If this kind of setup excites you, consider making money through YouTube.
Unlike articles that are purely text-based, posting YouTube videos can be a fun and creative way of providing content.
But How Do People Make Money Through YouTube?
YouTube is probably the best video-sharing website in the world today. Once you have a YouTube account, you can post videos of different content (as long as it’s not explicit, hostile or pornographic) and reach out to different viewers.
This process may seem straightforward, but how does the money come in? How do famous YouTube vloggers make money through this platform?
There are actually two ways how you can make money through YouTube. Depending on your interests and financial goals, you can make money on YouTube through the following:
- Earn money as an advertiser: Earning money as an advertiser through YouTube means paying YouTube to have your videos posted in ads that have the same target market as yours. This process makes it easier for you to reach out to potential buyers and, hopefully, engage with them.
- Earn money as an ad platform: As an ad platform, you are responsible for creating your own videos. Your goal here is to get a lot of viewers and subscribers in order for brands and market leaders to notice you. Once they do, they will eventually pay you to market their products and services. You’ll be considered as a YouTube partner or affiliate once you earn money as an ad platform.
It’s also important to note that since YouTube is a video-sharing website, audiences will naturally be attracted to visually appealing content.
In order to lure in people who will watch your videos, be sure to turn your thumbnails into hooks that can immediately captivate your audience’s attention.
You can make YouTube thumbnail with Crello to ensure that your videos’ thumbnails will look engaging and professional.
So How Can Make It Big On YouTube?
Video marketing is considered as one of the most famous and innovative forms of marketing. This is the reason why several businesses have outsourced other companies or individuals to do video marketing on their behalf.
Because of this demand, expect that the competition will be fierce in the video marketing community.
No matter how new you think your content is, expect that another YouTube user or vlogger already did the same. If you want to make it big on YouTube even as a neophyte, take the time to master the following techniques:
Upload videos about a single topic or keyword.
Most people would think that in order for them to gain online followers, they have to produce different types of content. They would attempt to talk about topics on fashion, technology, and relationships all at the same time, thinking that doing this can haul in more viewers.
This is one of the most common misconceptions when it comes to video marketing. If you want to make it big on YouTube, focus on uploading videos about a single topic or keyword.
For example, if you’re truly passionate about pets, create videos that talk about selecting the right dog based on a person’s lifestyle, how first-time pet owners can take better care of their dogs, and what are the common illnesses that a dog can experience.
Focusing on a single topic or keyword will not only make your content creation process streamlined, but you’ll also be able to position yourself as an authority in the industry.
When you produce informative and accurate videos about pets, online users will think that you’re an expert about the topic. It’ll be easier for you to gain their trust once this happens.
Regularly engage with your audience.
Your journey as a successful YouTube vlogger doesn’t end once you post videos; this process simply marks the beginning of a long-term commitment to your online viewers and followers.
If you want to be successful in this platform, regularly engage with your audience. Make them feel valued and appreciated, and create friendships with them. You can achieve all of these things through the following:
- Mention some of your viewers or followers in some of your videos. This will make them feel seen and noticed.
- If your budget allows it, have giveaways once in a while. This means giving away certain items (which can be sponsored or personally owned) to a loyal viewer or follower. You can use this strategy while creating a contest for all of your online followers.
- Once you’ve posted a video on your YouTube account, talk to your viewers or followers in the comments section. Ask them how their day went, what kind of video they’re expecting from you, and if they want you to collaborate with another person. Utilize the comments sections as a suggestion box to know where and how you can improve.
Promote your YouTube videos on other social media channels.
You might be checking YouTube the moment you wake up in the morning and at different times of the day, but keep in mind that other people don’t follow the same lifestyle.
More often than not, they will only access YouTube when a friend recommends them to watch a funny video or if there are alarming news in their areas.
If you want your videos to be accessible and watched by many people, promote your YouTube videos in other social media channels.
If you have a Facebook, Twitter or Instagram, let your online followers know that you already have a YouTube channel. Don’t forget to include the link of your channel so they can be redirected immediately.
No Quick Results
Making a career through YouTube might seem easy, but always remember that other people have been doing the same for years. They have exerted time and a lot of effort in order to build the online following they have right now.
To ensure that you’ll experience the same success or even more, learn to be patient with your efforts. Understand that success doesn’t happen overnight—it requires determination, open-mindedness, and the willingness to improve.