AdSense is a program that allows website owners to place targeted ads on their sites. These ads are provided by Google and generate revenue for the website owner whenever they are clicked on by a visitor.
While AdSense lost the old charm, it is still one of the most popular and widely used monetization methods for webmasters.
How AdSense works?
To get started with AdSense, you need to sign up for a free account. Once done, the team at Google AdSense will review your application and check your site it meets the standard required.
After getting approved, you can add the AdSense code to your website. Google will then start serving ads on your site, and you earn money every time someone clicks on one of the ads.
There are a few things to keep in mind when using AdSense.
First, you need to make sure that your website is getting enough traffic to generate clicks on the ads. If you don’t have enough traffic, you won’t make any money or your account will not even get approved by AdSense.
Secondly, you need to make sure that your website is compliant with Google’s terms of service. If it isn’t, they may suspend your account and you could lose all of your earnings.
Pros & Cons of Google AdSense
1. AdSense is Easy to Use: Perhaps the biggest pro of AdSense is that it is very easy to use. Once you are approved for an account, all you need to do is add a few lines of code to your website or blog and Google will take care of the rest. They will provide the ad space and serve the ads.
2. Regular Passive Income: Another great thing about AdSense is that it can provide you with a passive income stream. This means that you can earn money even while you are sleeping! All you need to do is drive traffic to your website or blog and Google will do the rest.
3. AdSense is Flexible: AdSense is also flexible in terms of the ad formats that are available. You can choose from text, image, video, or rich media ads. This means that you can customize the look and feel of your ads to match your website or blog.
4. Targeted Ads: Google AdSense also allows you to target your ads so that they are more relevant to your audience. This can help improve click-through rates and earnings.
1. Difficult to Get Approved: One of the biggest cons of AdSense is that it can be difficult to get approved for an account. Google is very strict about who they approve and there is no guarantee that you will be approved even if you meet all of the requirements.
2. Strict Rules: Another downside of AdSense is that there are a lot of rules that you need to follow in order to be successful. If you violate any of these rules, your account could be suspended or even banned.
3. Low Earnings: While AdSense can provide you with a passive income stream, the earnings can be quite low. This is especially true if you are just starting out. The CPC (cost per click) rates can be very low, and it may take a while to reach the $100 threshold that is required for payout.