For a long time, blogging was considered to be a rather frivolous activity until marketers realized its potential as a marketing tool. Nowadays, blog post writing is one of the most effective methods for reaching out to ever new audiences and earning loyal followers. These loyal followers, in the world of business, can easily be turned into customers, with the help of quality content.
As a startup, it is very easy to make your name known to the press, industry peers, new customers and even investors with the help of messaging on your blog. The best part about this marketing activity is that it does not cost anything.
Why is Blogging Effective?
Always remember that customers of today are thirsty for information and if you fail to quench this thirst, someone else might be doing just that. This means that you are losing the battle for new users. As mentioned earlier, it does not matter who you are or how much money you have; it is advisable to consider blogging as the mainstay of your message to the public.
In the world of business, you can convey your promotional message to your target audience quite effectively with the help of blog posts. Blogging has become the method of reaching the next customer for many startups.
Brands are Publishers
The benefit of the fact is that we can all become publishers now because the consumption of the written word has changed so much. Even brands have become publishers as per a report by Huge Inc. This is the reason that most brands old and new are thinking of ways to make their business efforts include this strong medium.
With a little authenticity and creativity, anyone can place their thoughts in front of a large audience, and this fact is worth thinking about. In the earlier days, the time duration between submission of the written material to publication used to be weeks or even months and that too at the discretion of the publisher.
On the other hand, if you look at social media updates you will realize that they make you publishers without much effort or investment and brands are making use of this fact quite effectively.
The Freedom that Blogging Gives Startups
For a startup, it becomes possible to email their pitch for contributed articles, retweet the most recent comments by the editor. They can comment on the Facebook page of the publisher, and this enhances their chance of getting noticed by the publisher and taken in a favorable light.
In fact, with a quality guest post, you can immediately detect what is wrong with your marketing strategy. It does not necessarily mean that you don’t have good advice to share, it simply may mean that your timing was off, the content was too self-promotional, or the quality of the post was not such that it would appeal to audiences.
Things to Keep In Mind
Remember that no one cares about your products or services other than you or the people in your organization, says David Meerman Scott who is the author of The New Rules of Marketing and PR. All that your buyers care about is themselves and about solving their problems.
This is the reason they look for products and services that solve their pain areas. The good news for smart marketers is with the help of this knowledge you can become many times more successful.
While writing a blog post, you should keep in mind the 80/20 rule. This rule indicates that 80% of your content should be about your top keywords and 20% should be about your product or service. You need to be down to earth and acknowledge that the issues of your audience are bigger than your business.
Let Us Look at Some Benefits of Blogging for Startups
01. Generating Organic Traffic
You can use blog posts to drive people to your website, and if the content is engaging, then the visitors will stay on your page and maybe convert to customers. This really can mean the difference between a new user and a one-time visitor.
02. Getting Better Search Rankings
Search engines place a premium on fresh and unique content. If you want to make sure that you don’t get lost in the crowd when you launch your company, you should aim at increasing your SERP with the help of blogging much before your launch.
It can be the worst mistake for a company to wait till the launch to start focusing on search rankings. If you fall into that hole, it may be very difficult to climb out of it.
03. Brand Positioning
If, as a startup, you wish to establish yourself as an industry thought leader then it is advisable to start blogging at an early stage and frequently. This can be a great tactic if you manage to do it right. It is advisable to provide people with some background information about you, your brand and your mission at all times.
This is especially necessary if you wish to take benefit of media relationships in the promotion of your launch. If you do not send out a consistent and regular message to the world, it may be difficult for reporters and target customers to find you and know about you.
04. Developing Better Customer Relationships
Good blogging habits are just as important after you have launched your startup but for another reason which can be defined as customer relations.
With the help of regular and consistent blogging, you can open new lines of communication with your clients which will allow you to learn and try out new features and ideas in a seamless, free and public environment. Brands from all over the world have made blogging a daily part of their customer interactions, and the results are amazing.
Some people may make the mistake of considering blogging trivial, but a startup should never overlook the power of blogging. Today’s world is social and content rich and in this scenario blogging may well be the most important and efficient method to connect with your target customers. This is the reason that if you are an emerging startup, then you should consider blogging as a mandatory part of your marketing strategy.
You can use this platform in many different ways – attracting new users, keeping current users, grabbing the attention of the press, or testing new ideas. Frequent and consistent blogging will help you launch and grow your business.