10 Email Marketing Best Practices You Need To Follow

email marketing best practices

The power of email marketing does not need any introduction. Whether you have an online store, running a professional blog, selling digital products, or collecting sales leads, you definitely need a good email list.

Today, we bring you 10 email marketing best practices you need to follow right now!! 

The number of email service users is forecasted to reach a whopping 2.9 billion by 2019. Not just that, did you know that 80% of business professionals have indicated that email marketing is their greatest tool for customer retention? 

Running an ordinary email marketing campaign would give your online marketing campaign good traffic. But is that all you need? 

To be a step ahead from your competitors, you need to follow some of the best, tried and tested email marketing practices that are sure to give your email marketing campaign a big boost.

Check it out!

01. Use Welcome Emails

A sweet and simple welcome email can help you build strong and long-lasting relationships with your customers.

A welcome email can help you reassure a lot of things, such as your mailing list. 

Imagine if you have an incorrect email address listed in your email list, then a simple welcome email can help your email marketing service provider to delete the email address that is generating a higher bounce rate. 

It also helps your email marketing service to reassure the listed email address is available to receive future marketing emails. And the flexibility you get in making new valuable and long-lasting connections is unparalleled.

02. Avoid Spamming

Now this one is a simple no brainer. You just can’t afford to send spam emails. You surely don’t want to get reported for spam content. 

Spamming is not just related to sending irrelevant emails or sending unnecessary annoying emails, but it is actually related to the engagement of subscribers in your mailing lists.

One of the major mistakes many email marketers do in order to achieve more genuine traffic is that they choose to buy email lists and sign up people without them actually signing up for the service. 

These practices can lead you to get banned by your email marketing service provider

What actually you can do, and what you should be doing is that you can add your physical address somewhere in your email text. Also, offering people a way to unsubscribe is considered a good practice.

03. Avoid No-Reply in the Sender’s Email Address

There is something called CAN-SPAM, a set of important guidelines for all email marketers in the U.S., that specially states to never use the words “No Reply” or anything similar in the sender’s email address. 

Recipients are more likely to ignore the emails stating “No-Reply” in the senders’ email address. “No-Reply” forbids the recipient to respond to an email and even prevents them from opting out for further emails from the sender. 

Instead, you should always go for a human name rather than a “No-Reply” in the sender’s email address, such as “rick@companyname.com”. 

Your customers and subscribers are more likely to open an email with a human name as sender, rather than one with “No-Reply” in the sender’s email address.

04. Under Mailing and Over Mailing

It is also important to know how often you should send emails to your subscribers. Most of the email marketers have a general practice of sending only one email newsletter per week. But is that enough to keep your subscribers engaged?

According to a study conducted by Returnpath.com, undermailing and overmailing, both have their respective consequences. Under Mailing leads to lesser lifetime value, higher missed opportunities, and poorer sender reputation. 

Over Mailing can lead to reduced inbox visibility, reduced click-through rate, and decreased engagement. 

The frequency of emails depends primarily on your product. But that said, anything over 5 emails per week is just way too much. 

05. The Right TIME

If you are familiar with digital marketing, you might have heard about the timely posting of social media and other B2C content

What is that perfect time one should choose to send emails? There are two-time slots that most professional email marketers go for. 9-11 A.M. and 3-5 P.M., according to Get Response’s study. 

Also, Monday and Tuesday, according to the report have been found to lead as the best days to send emails to subscribers. 

It majorly depends upon your niche of the audience and your targeting time zone, but overall it’s a good practice to make sure you choose a perfect time to send emails. 

06. Cross Check by Sending the Email to Yourself

Yet another no brainer, but a largely ignored one. Most of the marketers, especially the ones having some prior experience in the field don’t tend to check their email before sending them to their subscribers.

As an email marketer, it is important to make sure that your sent email doesn’t have any typo mistake, broken links, or any kind of format issue. 

Also, it is important to check both the text, as well as the HTML version.

07. Creative Email Subject Line

It is important to make sure that the subject line that you choose for your email newsletters has to be crafty and attractive. 

This is the first thing that’ll a receiver will see and this is one of the deciding factors for your email campaign success. The recipient decides whether to open the email or not, by just reading the subject line. 

Use your creativity and make sure the subject line is not boring. Re-read it think of ways to make it more appealing and creative. Use questions, power words, idioms, etc in your subject.

08. Easy Subscriptions

The idea here is to make the email newsletter subscription easier than ordinary subscription methods. This can be done in a number of different ways. 

You can improve your CTA methods on your blog, websites, landing pages and so on. You can add signups on your social media handles, and you can also add subscription check-boxes in other forms as well.

09. Double Opt-in 

Your email id is sure to get viral without your consent. Most of the people don’t even remember where they signed up for the newsletter they are receiving. 

And as a result, they don’t open most of the emails they receive. 

These days, marketers are using “Double Opt-in” technique, which simply means sending a re-confirmation email to make sure the user is agreeing on receiving email newsletters. 

The only trick here is to keep the confirmation email short and sweet.

10. Keep the CTA Visible

Your main message and CTA area should not be placed too low in the email newsletter. If your newsletter falls after the fold, it is pretty obvious that most of the potential traffic won’t be able to even see the CTA element. 

Keep the CTA, as well as the main message above the fold to get the maximum possible traffic redirected from your email campaign. 

If you are managing any small business like Furnasman, you must make the CTA clear and visible to get the maximum out of your email campaign.


So the 10 email marketing best practices you need to follow ends here. All of these practices are tried and tested by a lot of professionals and email marketers around the world. 

Follow these practices to make the most of your email campaigns.          

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