For people who are not into blogging, it may seem to be like a walk in the park. You create a blog, start writing and get paid. People are quick to deem blogging as child’s play. But for those who are actually into blogging know that it is not as simple as it sounds.
Blogging is complicated and as such mistakes are unavoidable. However, we can surely reduce the mistakes if we have a proper understanding of the process.
It is often said that people learn from their mistakes. But I say, why to make mistakes when you can simply avoid them. When you are just getting warmed up with starting your blog, all excited, your head filled up with all those ideas, chances are, things might get a bit messy as you go along the way.
Luckily such problems can be avoided if you know they’re coming. So for all those newbies out there, read on to know about the common blogging mistakes and how to avoid them. Remember, success starts with laying a strong foundation.
Blogging Mistakes & Solutions
Not Knowing Your Target Audience
Your blog may be filled with thought-provoking articles, yet you may fail to relate with the audience. Not recognizing your readers is a big mistake that newbie bloggers make. So think about your audience, before you start blogging. Whom are you writing for? Identify them. Understand what they are expecting from you and accordingly devise your blog strategy.
Say, your target readers are people who are into music, then writing an article on “How to bake a cake” may not be a great idea. Writing for a specific group of people helps you to bond with them more easily. People visit your blog for a reason and it is your duty to connect with them and keep them coming back for more.
Lack of Quality Content
The topic you choose and how you put it into words to convey something meaningful will determine its quality. Vaguely writing whatever comes to your mind, won’t capture the attention of your readers. Your readers visit your blog with some expectation, hoping to gain something from it. And if they feel like they are not getting anything valuable from your blog, they are not likely to return.
Avoid making formatting, grammatical and spelling errors in your blog post. Not only does it make the post unpleasant to read, for the audience, they also fail to convey the intended point.
So what I would suggest is that, before you push that publish button, take your time to go through the article. Use a spell checker, spend time on researching about the topic, check for plagiarism. A single well-crafted article is worth more than 5 crappy posts.
Not creating an Email-List
Email is the most effective marketing means for any kind of business. But one common mistake beginners make is not creating an email list. They tend to think of it as something for the pros. But this is not true.
Building an email list is critical and so once you start blogging, focus on building an email-list the moment you post your first article. Collecting your readers’ email addresses ensures that your posts are delivered right to their inboxes.
Understand that, each time you publish a new blog post, your email subscribers are the people who are most likely to interact with your blog and give you that initial surge of traffic. Take note that email converts 3x more traffic than social media does.
When you are starting a blog, maintaining a regular flow of posts is necessary. Publishing 4 posts in a week, and then only one or two in the next few weeks will tag you as an unprofessional. Irregularity in blogging will surely confuse your readers and make them lose interest in your blog.
Audience prefers those blogs that provide fresh content on a regular basis. Publishing articles consistently will not only give your readers a reason to return back to your blog but will also portray you as someone who is serious about his blog. Consistency builds trust and credibility. Make publishing articles a routine and clear your path into becoming a successful blogger.
However, publishing on a regular basis does not mean posting whatever comes to your mind. The quality of your articles is more important than its frequency. 5 ordinary posts per week will not take you as far as 2 outstanding posts per week would.
Not Connecting with Readers
Not engaging with your readers in the comment section is one of the gravest mistakes a blogger can make. Acknowledging and Interacting with the readers of your blog will help create a strong bond with them. It will allow you to know more about them, which is a good thing.
The feedback from your readers will also give you an insight into whether they are enjoying the content, relating to it or unsatisfied by it and this will certainly give you room for improvement.
Ignoring your reader’s comments and feedbacks will make them feel unwanted and ignored. They will stop commenting or worse, unsubscribe and leave your blog.
Not Promoting Your Posts
When you have just started blogging, how do you expect people to know about it? Your content may be excellent but it may still remain invisible to your ideal reader. Don’t wait for your readers to find you, you have to find them and display your content where he or she is.
Your content may be excellent but it may still remain invisible to your ideal reader. Don’t wait for your readers to find you, you have to find them and display your content where he or she is.
That means sharing and promoting your contents through various platforms: online forums, emails, newsletters and social media sites like Facebook, Twitter, Instagram, etc. Also, make it easy for others to share your content by simply adding social media sharing options on every blog post of your site. This is convenient for the readers and encourages them to share your post.
Also, make it easy for others to share your content by simply adding social media sharing options on every blog post of your site. This is convenient for the readers and encourages them to share your post.
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Over To You
Although the mistakes I shared in this post may look vague and unimportant, ignoring them can make your blogging journey go severely down the hill. So make sure you take care of each of the points that I just told you about. Doing so will surely make you a pro in less than a years time. Remember that consistency and quality are the keys to success in this field.