If you have created a new blog, I’m sure you are looking for ways to get more traffic. Quite often it so happens that we write a blog where we put in a lot of time and effort regarding research and our expertise and publish it for the world to see.
We have high hopes – we dream that it would be read by everybody in our social circles and beyond and that it would then be appreciated.
However, it is at such junctures that reality strikes, and we see that all our efforts have gone down the drain.
No one has read the blog.
Now, the question is where did we go wrong? Maybe, it was the promotion that was not done properly.
After all, in this day and age of packaging, it is critical to promote your work so that it reaches the maximum amount of people and makes the sort of impact that you wish it can make.
Well, the question is how do you ensure such exposure and attention for your work? Here is a giant list of 78 ways to get traffic to your blog or specific blog posts. Most of these methods overlap each other. Be ready to utilize multiple methods.
Powerful ways to Increase Traffic
Contents in This Article
- 1 Powerful ways to Increase Traffic
- 1.1 01. Using Twitter
- 1.2 02. Targeted Sharing
- 1.3 03. Follow Other People
- 1.4 04. Tweeting Quotes From The Content
- 1.5 05. Mystery Tweets
- 1.6 06. Using Near Future Tweets
- 1.7 07. Using Distant Future Tweets
- 1.8 08. Timing your Tweet
- 1.9 09. Timing your Blog Post
- 1.10 10. Using Click To Share Buttons
- 1.11 11. Pinning your Blog Post Right Atop Your Twitter Feed
- 1.12 12. Posting on Facebook
- 1.13 13. Posting on LinkedIn
- 1.14 14. Posting it on Google+
- 1.15 15. Crossing the Streams
- 1.16 16. Meta Promotion or Feedback Loop
- 1.17 17. Sharing it in Various Groups On Social Networking Sites
- 1.18 18. Posting it on Reddit
- 1.19 19. Pinning it on Pinterest
- 1.20 20. Giving the Older Networks A Try
- 1.21 21. Using Quora
- 1.22 22. Use Niche Social Sites
- 1.23 23. Syndicating it on LinkedIn
- 1.24 24. Syndicating it on Mention
- 1.25 25. Social Media Automation
- 1.26 26. Sharing it from the Profiles of Others
- 1.27 27. Using Buffer
- 1.28 28. Email Newsletter
- 1.29 29. Sending a Followup Email
- 1.30 30. Direct Email
- 1.31 31. Listing Growth Through The Subscription Box
- 1.32 32. Listing Growth Through Personal Invitations
- 1.33 33. Preventing List Shrinkage on LinkedIn
- 1.34 34. Using Keyphrases to Align with the Post
- 1.35 35. Using Related Phrases in the Article
- 1.36 36. Creating Links Between Your Various Posts
- 1.37 37. Place it on your Homepage
- 1.38 38. Putting it on the ‘Thank You’ Page
- 1.39 39. Putting it in the Email Signature
- 1.40 40. Mentioning it During Presentations, Podcasts, And Webinars
- 1.41 41. Mentioning Blog in Meetings And Sales
- 1.42 42. Inclusion and Encouragement
- 1.43 43. Using Guest Blogging Opportunities
- 1.44 44. Using Ads on Twitter and Facebook
- 1.45 45. AdWords
- 1.46 46. Retargeting
- 1.47 47. Use Native Advertising
- 1.48 48. Including your Blog In Roundups Of Your Latest Posts
- 1.49 49. Reformatting and Republishing
- 1.50 50. Taking some Initiative Yourself
- 1.51 51. Linking your Website and Facebook Profile
- 1.52 52. Setting up a Facebook Page for your Blog
- 1.53 53. Using Personal Contacts on Facebook
- 1.54 54. Joining Facebook Groups to Share Blog Content
- 1.55 55. Starting a Niche Facebook Group
- 1.56 56. Asking your friends to RT your Tweets or Tweet About Your Blog
- 1.57 57. Sharing Your New Blog Posts as Status Updates on LinkedIn
- 1.58 58. Sharing it on Instagram
- 1.59 59. Using the Blogs of Other People
- 1.60 60. Using Forums
- 1.61 61. Using Online Dictionaries
- 1.62 62. Promoting your Blogs Offline
- 1.63 63. Using the Press to Promote Your Blogs
- 1.64 64. Including the Twitter Handle While Retweeting
- 1.65 65. Use a Commenting System Good Enough for the Commentators
- 1.66 66. Open the Comments Section
- 1.67 67. Telling Stories = Brand Building
- 1.68 68. Using your Social Network
- 1.69 69. Commenting on Other’s Blogs
- 1.70 70. Giving Out Some Link Love
- 1.71 71. Promoting your Blog URL
- 1.72 72. Blog Carnivals
- 1.73 73. LIVE Blogging
- 1.74 74. SEO
- 1.75 75. Interviewing Popular bloggers
- 1.76 76. Creating a Theme
- 1.77 77. Joining a Blogger Network
- 1.78 78. Using Rich Snippets
- 1.79 Read Next
01. Using Twitter
If you are looking to promote your content, then you should devote at least 33 percent of your tweets to promote your blog. These tweets should all have links to your blog post along with the best lines that can be regarded as the highlight of your work.
In the remainder of your tweets, you could be talking about topics related to your blog as well as promoting blogs by others on the same issues. This way, you can expect to generate some interest regarding your blog and also get those beneficiaries to promote your blog as well.
When you are tweeting, you can add a number related to your blog or even a benefit of reading the same. That will guarantee more eyeballs for sure. In the same vein, you can also add a question, hashtags, and special characters to your tweets to generate more interest for your blog.
02. Targeted Sharing
In this case, you should tag people who you know will like what you have talked about on the blog. This can be done on Facebook as well as Twitter. When you are doing it on Twitter, you should use analytics tools and find out people, who are followed by plenty of others, who may like what you have talked about in your blog.
With such a method, there is always a possibility that they can share and promote your blog. You should also mention their names when you tweet.
03. Follow Other People
Once you have tweeted about your blog, you should also follow some people who are regarded as subject matter experts on the particular domain. In Twitter lingo, these individuals are also referred to as influencers. For this, you can look up the website and find people whose bios have words that are relevant to the field that you are dealing with.
When you follow them, they will see a relevant post right at the head of your stream. They will appreciate that and follow you back, because of the relevance factor, as well. This will increase your network and stand you in good stead as far as promoting your blog and driving more inbound traffic is concerned.
04. Tweeting Quotes From The Content
You can always highlight special sentences from your blogs, especially one where you are making a statement or providing a relatively new piece of information. This can be posted on Facebook as well.
This strategy will come in handy when your blog is rich in stats and data. You can be damn sure that this will increase the click-through rate of your blog to a significant extent.
05. Mystery Tweets
A mystery tweet is a lot like a good trailer for a thriller. It reveals something, but it hides a lot. Just imagine what would happen if one fine morning you suddenly read a tweet that talks about a method that worked wonders for reducing body fat. If you happen to have the same problem and are desperate to get rid of it, you would naturally be eager to read the blog.
Similarly, your blog too could be promoted by the help of a mystery tweet, especially if it is one where you are talking about methods to deal with things. However, one word of caution – never uses this too much. In fact, use it sparingly.
06. Using Near Future Tweets
You can always schedule tweets for a future occasion. You should time them for periods when Twitter sees the maximum number of people. Normally, these time slots are available mostly on the weekdays, and this is a pattern that you can follow:
- Mornings – at around 9 am
- Late afternoons – at around 5:30 pm
- Nights – at around 10 pm
You can also follow a counter-competitive timing pattern and just do the opposite of what has been said. This will make sure that your blog stands out at a time when there is not much else by way of competition.
07. Using Distant Future Tweets
In case, your shared blog post is the one whose value will transcend the immediate future; you can use distant future tweets. Here, you can schedule tweets at gaps of three months, six months, and even a year from the time that it was published. Normally, you can do this if your post is not about the latest trends.
Here is a suggestion from experts – in case you are writing a blog recapping an event you can schedule a tweet where you state the dates of registration for the next edition of the same event. You can do this even if the event is around ten months away.
08. Timing your Tweet
Quite often you would see people using social sharing tools and scheduling tweets to go out at the half hour or hour mark. They do this so that their tweet is noticed by people without realizing that a lot of people are thinking the same way and doing the same thing as well. This means that their tweets get lost in a steady stream of tweets and never achieve the originally-intended purpose.
This is why you should tweet at a time when fewer people are supposed to do so. This will help your tweet stand out and perhaps drive a significant amount of interest to your blog as well. They are also known as micro-opportunity windows in certain circles.
09. Timing your Blog Post
You can try out websites and social analytical tools such as MOZ Followerwonk to see the times when your intended audience is there on Twitter. Based on what you can find out, you can time your tweets accordingly. Alternatively, you may also choose times when your social stream is more or less silent such as the middle of the night and share your posts at that time.
In fact, counter-competitive timing yields more dividends than normal, considerable timing. In fact, you may attract people from outside your country as well. Now, would that not be wonderful?
You can enable your fans and admirers share your blog on various social media platforms by putting up buttons that can help them do so. For this, you can manually use a click to tweet button or just finding the button that serves such a purpose on the content management system that you may be using. If your blog is WordPress-based, search the plugin directory for social media plugins with varied social sharing display features.
11. Pinning your Blog Post Right Atop Your Twitter Feed
You can do this – placing the best tweets or ones that are likely to be appreciated the most by people right on the top of your Twitter feed – only when you have a proper idea of things. So, be very careful about how you approach this part – for starters, be confident and sure that what you are doing is okay.
You can do this on Facebook as well. If you are promoting your latest blog post or a series of your best ones again, you should create some distance between that post/s and not post anything else for the day.
12. Posting on Facebook
Facebook is also one major source that can drive plenty of traffic to your blog. It is as – if not more – effective as Twitter as far as these areas are concerned. However, when you promote your blog on Facebook, you should have an attractive heading as well as a good picture to draw some attention on an interface that has an abundance of such features in the first place.
If you have mentioned anyone in your friend’s list on your blog, you should mention that person as well. You can also ask people on your FB network to come in and like the said post and, if time and everything else permits, post a few comments as well. The greater amount of interaction that you can generate on your FB post would ensure that more people come to know of it. Maybe then some of them will read it as well.
13. Posting on LinkedIn
The way of posting is the same as Facebook. You need to put up an image on the blog and also mention ones who could be relevant to the subject matter of your post. As the blogger, it is also your responsibility to make sure that there is some initial engagement.
In case, you have a business as well as a personal page you can post it first on the business page. Then you can try the same thing on your page.
14. Posting it on Google+
Google Plus is an efficient platform to drive inbound traffic to your blog. In fact, of all the avenues that we have talked so far, this one is perhaps by far the most effective. The reason for such a statement is the fact that it is the social media site of Google, the leading search engine in the world.
If you can get some excellent traction over here, you can be sure that you will be able to get your blog featured high on Google search engine results as well on keywords that are relevant to your blog. This is one reason why you should prioritize this particular platform. You can also set up a page on Google Plus and get it to link to your blog’s homepage. You can also run ads on Google Plus.
15. Crossing the Streams
You can always check out websites such as Buzz Sumo and find out who all have shared your blog on Twitter. You should also check it out and find who all are commenting on the same. From this list, you can pick out faces that you are familiar with on other platforms as well and share the post again on those platforms.
An example of such a network would be LinkedIn. When you are doing all this, keep in mind that you need to thank those people for how they have helped you with their comments and shares. The logic of doing such the thing is that since they have once liked the article and shared it, they are likely to do so again.
16. Meta Promotion or Feedback Loop
In case, your post is becoming quite popular among others in your social network then you can cash in on its popularity by saying how well it is being liked on that platform along with a link to that particular post.
17. Sharing it in Various Groups On Social Networking Sites
If your blog post is a relevant one you can do worse than share it in a social networking group (LinkedIn, Google Plus, Quora, Pinterest, and Facebook) where you are a member. However, it would be better if you are engaging on a regular basis with the said group. In case, your group has some individuals who are highly influential you can do some planning beforehand and start to talk about the issue that has been covered in your blog with these people.
This will make sure that you can prepare a ground before your promote your content on that particular platform. In fact, you can ask questions to start a discussion. In the case of a professional network like LinkedIn, do remember that you should do it when the time is right. In fact, this applies to the other social media sites as well, but the thing is you have a bigger margin of error in Twitter and Facebook as opposed of LinkedIn.
18. Posting it on Reddit
Before you post your article on Reddit, you need to spend some time to find out what is the correct subreddit for your post. You also need to be acquainted with the Redditors. You can always start a conversation after having shared your post. This can generate a fair bit of interest for your post. Reddit bans your account if any of their rules are violated. Read this guide on Reddit marketing to sail you through.
19. Pinning it on Pinterest
In case your blog is more of an infographic – this means that it has more by way of visual content than the written variety – you can also try pinning it in on Pinterest. Even if you have some good pictures on your blog, you can give it a thought. You can also try running ads on Pinterest to get more people to read your blog.
20. Giving the Older Networks A Try
You may have forgotten the old warhorses of social networking like digg.com, alltop.com, StumbleUpon, and Delicious while trying to promote your blog but they are still there. Did you ever have an account at any one of these? It could be still active.
So, why do not you log in and share your blog over there? After all, it would take up only a minute of your life to connect and share it, and the results could be far better than what you may have thought. You can create a nice introductory video on your blog, upload it to YouTube and then provide a link to the blog in the description part.
If you have placed your blog on Stumbleupon, you can ask your friends to stumble on it. You can also use Copromote to promote your blog. You can also use Viral Content Buzz to make other people share your posts. Fiverr is one avenue where you can buy a gig and get more people coming to your blog. Your blog posts can also be shared on triberr.com.
21. Using Quora
In case you did not know, Quora is one platform that concerns itself primarily with sharing of knowledge and this is what makes it so different from other social networking sites. It can be called social media at its very best. This means that there is every chance that somewhere in that world people are talking about the topic that you have covered in your blog.
So, just find a question related to your blog and chime in with an answer that is detailed and shows how much thought has gone into it. Try and be original as well as sincere. Also, as a small matter, do not forget to post the link to your blog post in that particular answer.
22. Use Niche Social Sites
It may be that you are connected to a social membership site, association site, forum, or networking group. So, why not use such connections to bolster the inbound traffic to your article? Just give a short gist of your post, or an excerpt worth the name from your blog, along with the link, and post it that particular platform. You can also use an image to make things more visible.
In case, your article is related to marketing you can try sites such as Inbound, GrowthHackers, and Product Hunt. These are all niche communities related to marketing, and here you can promote and share your blog as well as engage with ones of your ilk and enrich yourself in the process.
23. Syndicating it on LinkedIn
This comes in handy when you realize quite clearly that your article has done all it could have on the website where it was originally pasted. You know that now no one else will visit it again, let alone share it. In such a situation, you can do worse than copying and pasting it on LinkedIn.
In case your topic does not concern the people in your network you can edit it in such a way that it becomes a relevant one. You can also add a call to action to your LinkedIn post so that more people feel encouraged to read the actual thing.
24. Syndicating it on Mention
The process to be followed at Mention is the same one with the only major difference being that over here you need to adapt the piece for a more general audience. You can paste the entire article or just an excerpt from the same.
25. Social Media Automation
You can always manually create a tweet to promote your post or even do the same in LinkedIn. However, why walk when you can run? Visit Edgar, which is an automated tool that you can use to promote your post on various social media platforms. By using Edgar, you can keep pushing your content on social media time and again in a continuous manner.
26. Sharing it from the Profiles of Others
With Edgar, you can just automate the sharing of your content from social media profiles that belong to you. However, with Quuu, you can do the same thing from other people’s accounts as well. Does it sound too good to be true? It is! You can post your article on “Quuu” and after your submission meets with their approval, your post will be shared from the accounts of other people who are using the same platform. There is, however, a couple of things that you need to keep in mind over here.
First of all, you may have to lend your accounts to others as well, whether you like it or not. There is also a chance that you would need to pay for the services. However, if it works out there is hardly anything better because success would mean an enormous amount of inbound traffic without having put in much effort for the same.
27. Using Buffer
You can use Buffer to find out what e-mail lines can be used to promote your article. However, there is a caveat over here. You would need a commendable size of followers to attempt this stunt. With Buffer, you can quickly schedule some tweets. This means that timing is removed as a variable.
By using this tool, you can also check out what did not work and what did. You can always use the most successful tip to form your immediately-upcoming e-mail subject line. Experts would, however, tell you that you should promote the blog for a few days before you start sending it out an email.
The logic behind this is that when you do this, your social visitors (visitors from social media sites) might leave some comments and this would enhance the appeal of your blog. So, when the email visitors (now you do not need me to explain that, do you?) come calling they see something that is good and worth the effort they just made in visiting your blog.
28. Email Newsletter
You can send your article in the form of a newsletter to people who are on your email contact list. Certain things need to be kept in mind in this regard:
- You should send it personally, not from your organizational mail.
- Your subject line should be a compelling one and have a psychological hook. It could be a number or statistic that evokes interest.
- There could be a teaser text that describes what the readers will be deriving from reading the content.
- The call to action should be compelling as well.
- You can also add tracking code to the link of your article.
- Your email should be sent at a time that is consistent and good enough for the people who are receiving the same. Normally, as per research, you should be doing it on weekends and early mornings, but you are always the best judge.
If you are just starting out, use MailChimp as the newsletter partner. You can send emails for free to 2000 subscribers, and after that, it’s a paid plan.
29. Sending a Followup Email
At a definite interval – preferably three days – of having sent the first e-mail you should run a check and see who all have not opened the first e-mail. Just send the same email to them again but with a different subject line this time around.
30. Direct Email
You can always do this with people who can become associates shortly as well as people who have some level of influence in the industry where you are active now. The list should include editors and journalists as well. It is always better to divert your attention to these people rather than waste your time with strangers who in any case are not just interested in what you have to offer through your blog.
Always focus on quality rather than quantity. Take some time and send a personal email where you ask these individuals to take a look at what you have written and then get back to you with their feedback if it is possible for them to do so. The problem with this is that not many people do this when they should.
31. Listing Growth Through The Subscription Box
When you try to promote your blog and get more inbound traffic, you should ensure that your e-mail signup box is properly optimized and includes some essential factors. It should be visually distinct and prominent. There should also be some promise in the same in the sense that you should be telling your readers what they would get by reading your blog.
There should also be proof that your blog is getting some attention. You could do this by putting up a testimonial or showing how many people are subscribing to your blog. If you want to run an email opt-in campaign, here is a case study with five successful examples.
32. Listing Growth Through Personal Invitations
Quite often you might come across people who have an interest in the subject that you write on. You can inform them about your blog and talk about how you are dealing with the same issue in the same.
Now, without putting any pressure on the other person, you can float the idea of him subscribing to your blog. If it works you can be sure that you will get a subscriber and that too someone who happens to be quite an engaged one.
33. Preventing List Shrinkage on LinkedIn
You should always be watching your bounce rate on LinkedIn. If you see a big bounce rate, there is always a chance that a subscriber or some of them may have changed jobs.
You can always get in touch with them again on LinkedIn and start conversing with them again. When you do that, do not forget them to offer them the chance of being added back to your list again.
34. Using Keyphrases to Align with the Post
Before you do this, perform a bit of research on the internet and choose. While doing this, you should focus on a couple of things. See if the phrase has a good search volume or not, which means if a good number of people is looking for it or not. See, if you can get ranked for using it. Use tools like Google Trends, KWfinder.com, and LongTailPro for ideas.
The key phrase should not be competitive and should ideally be chosen by your domain authority. You can use the phrase right at the start of the post, in the meta-description, in the header, and a maximum of four occasions in the main text. You will find endless literature on SEO and choose keywords with Google.
35. Using Related Phrases in the Article
When you are writing the article, you should look to include the best phrases and keywords related to the issue but try doing so in an organic way. Why? That is something Google loves and could jolly well determine your place in the search engine rankings.
This is one major way in which you can make sure that the post does well in the long term. You should also try techniques of semantic SEO (search engine optimization) that seems to be the major trend in online marketing these days.
Keyword research is an important part of this business, and it is the time that you understood that as well. It should shape how and what you are writing and sharing. However, it is not the end all and be all.
The days when people would choose a set of keywords and then write a blog are rapidly on the way out, if not over and done with. Nobody these days attempts to get a keyword density of 2 per cent in the articles. But that does not mean that keywords do not matter anymore.
You can spend a few minutes with Ubersuggest, Google Adwords Keyword Planner, or other similar tools and rest assured that it will have a positive effect on the fortunes of your blog.
36. Creating Links Between Your Various Posts
In trying to promote your post, this is one thing that you can always do. You can always internally link your new article to ones that had been successful in the past and are relevant to the newest one (this point is perhaps more important than the previous one). You can place this link right at the end of your new article or even within the body text if it has to be done that way.
At any rate, the said linking should include the catchphrase that you are targeting. This will help more people find it and show Google how important your post is. In case, you are in the business of content marketing for a significant period you might have seen that some of your posts have drawn more traffic than others.
These are what experts call “traffic magnets.” If you can somehow get your new post to be linked to any such post, you would be able to promote your article in the shortest time-span possible.
37. Place it on your Homepage
Can your latest article automatically find its way to your homepage? If not, you might consider putting it over there manually. There is every chance that your homepage could be the most favorite page of your entire website.
Experts say that in case you know the top path to your website you will be getting a greater number of ideas regarding how your content can be promoted. You will also know where you can place that gorgeous video or that fantastic testimonial.
38. Putting it on the ‘Thank You’ Page
Whenever a visitor becomes your lead subscriber or a newsletter subscriber that person automatically lands on the ‘thank you’ page. Normally, this page is not the best part of your website. In fact, calling it a dead end may be more appropriate.
However, it need not be like that. You can always share your newest article, full of highly-important information, with your lead over here. Rather than making it a blank page, as it normally happens, you can make it a useful one.
39. Putting it in the Email Signature
You are like everyone else in the sense that you send a mail almost every day. However, do you realize that with every message you get a chance to share your new blog? You can always update your email signature – it does not take more than a minute to do so.
By doing that, you can effectively bring your newest blog to the notice of plenty of people every week! The number can go up to hundreds of people. HubSpot has a detailed post on creating the perfect email signature.
40. Mentioning it During Presentations, Podcasts, And Webinars
If you mention your article during a presentation it should not be seen as an unusual thing – it is quite a natural thing to do. You can easily say at a relevant occasion during any one of the above that you have written about the issue in your latest blog.
If you can, you should also suggest that the content is included in slides, follow-up e-mails, and show notes.
41. Mentioning Blog in Meetings And Sales
Even in case if you have never given presentations, you could mention your latest article in conversations. In these cases, such an action is always relevant.
You can mention it during sales meetings, client training sessions, and customer service calls. Even when you are sending the follow-up link to any one of these, make sure to include the link.
42. Inclusion and Encouragement
You can always include other people in your article and then encourage them to share the same. When you create content in association with others, it becomes so much easier to share. This is one reason why quotes by contributors, interviews, and roundups are so popular these days.
So, you should go ahead and include others in your blog as well. Once your blog goes LIVE, you can notify them by way of an e-mail and encourage them to share the piece. You can also give them tweets that you have written yourself so that they do not need to make any effort on that front.
43. Using Guest Blogging Opportunities
When you are working as a guest blogger, you can do worse than mention your newest article over there. You should do so if your work is a relevant one. In case, you have written on a certain issue on your blog you should write on a topic that is related on another blog that is owned by someone else.
This blog – the evil twin of your original one – would act as a great sales pitch for your earlier work. The fact that the new guest blog would be a natural link back to your original article could also work wonders for the earlier one. Make sure that in your blog post you include the link to your blog in the byline itself.
You may not know, but guest blogging is a great opportunity to get noticed by others of your ilk. This includes other readers as well.
44. Using Ads on Twitter and Facebook
These days advertising has become very focused in the sense that it targets only a select group of people. It can also be tracked pretty well too thanks to all the technological development going on all around us.
You can easily track ads on various social networking websites these days. If your ad promotes an article or a blog it is likely to get much more attention than what would happen if the same piece was used to promote a business.
You would be delighted to know that it does not cost much to target niche phrases that happen to be super specific as well. You can create a few test versions of an ad copy and set apart a small amount of money for the same.
In case, your landing page is equipped with an e-mail signup form that has been optimized well; you will see that you have gained enough subscribers to justify the amount you have spent for the same. A comprehensive guide on AdWords can be found here.
These days, it has become quite easy to invite people back to your website. It is not that difficult to retarget people anymore, nor is it as expensive for that matter. You can always promote your content through an ad that only those people, who have visited your website previously, can see. Hubspot has a fantastic guide on retargeting ads.
47. Use Native Advertising
Native advertisements have become quite popular these days and, dare it to be said, are a big part of Google’s semantic search as well. One of the major reasons behind their immense popularity is the fact that they happen to serve their intended purpose as well. You can always use networks such as Taboola and Outbrain.
They will cost you some money for sure, but it will put your work out there for a huge number of people. Are you sure you can get such exposure for your blog by yourself? If not, then you can try out Taboola, Outbrain, and the like. These sites display your selected blog posts on other websites, usually at then end of the content page, tagged with a heading like “Popular Posts”.
With the help of these networks, you can test your headlines and optimize it as well on social networks. The same goes for your images as well. This can help you determine the budget that you would want to set apart for your native adverts.
48. Including your Blog In Roundups Of Your Latest Posts
This needs to be done when your initial efforts at promoting your blog have been over and done with. You can infuse the promotions with a bit of life by placing it right there atop your roundup posts. To do this, you need to select three or four blogs that are similar, or at least relevant, and pack them together in a list post. In this post, you can sum up the main points of each article with links to all of them.
49. Reformatting and Republishing
You can always repackage your blog and bring it out in a new avatar, so to speak. You need to understand that if it has worked as a blog, it can work it in any other format as well. You can use it as a video. You can record yourself giving an explanation regarding the topic and that too in detail. You can post it back on your blog site as well as on YouTube.
You can make it an Infographic, with lots of visuals in great detail. Apart from your website, you can always post it on Visual.ly. You can also create a slideshow of the blog by using PowerPoint. SlideShare is a great option where you can share the PPT of an existing blog post.
You may also make an e-book out of your blog. This can be done by adding to the existing content and adding some visuals for good effect. Apart from your site, it can be posted on amazon.com.
If you wish, you can also make a podcast based on your blog. In fact, if you have a podcast already it can be the next topic that you deal with over there. You can record the podcast and then share it on https://www.stitcher.com and www.apple.com/in/itunes apart from your website.
50. Taking some Initiative Yourself
Apart from what has been said already you also need to take some initiative yourself. So, when you start a new blog, please go and tell people that you are doing such a thing. Do it on Facebook, Twitter, and just about any other social platform that you can think of.
You need to understand the simple thing that nowadays people have a lot of work to do and the little time that they get they spend checking out the hottest people on Facebook or just lapping up what their favorite celebrity has deigned to say on Twitter.
So, it is normal that they would not notice if you did not tell them. The chances are that if they knew some of them might go ahead and read the damn thing. If they like it that much, they will spread a good word for you! As may be expected, please do provide the link to the blog.
51. Linking your Website and Facebook Profile
You can always do worse than have a link that connects your Facebook profile to your blog posts. In fact, this way whenever you write a new blog and want to promote it, all you need to do is post it on Facebook and people can come in read the whole thing on your site.
52. Setting up a Facebook Page for your Blog
You can also set up an exclusive Facebook page where you only promote your blogs. This way, you own homepage remains clutter free. The benefit of such a decision is that since it will have only your blogs, people who love reading your work and cannot seem to have enough of it can always come in, directly read your articles and get their fill.
If you are thinking of making some money from your blog, this exclusive page too can help you in the sense that you can show potential advertisers the number of people who regularly visit your blog and thus give them a ready marketplace of sorts. In case, the concerned ad is a relevant one there is always a chance that you will get paid well enough. Bufferapp has a detailed guide to create and optimize Facebook pages to their optimal.
53. Using Personal Contacts on Facebook
Maybe, in your Facebook profile, there are people who are genuinely interested in the domain that you are working on, or, better still, work in that particular domain. In that case, you can always ask these people to share your blogs on their respective Facebook pages. You can also create an informal group of bloggers via the Messenger and establish a blog post sharing network in each others’ News Feed.
You can always join a Facebook group where people blog (no, I am not talking of micro-blogging over here or those encyclopedic posts that you get to see so often that it becomes a source of an unavoidable headache) about issues that interest you, and where you would want to work as well.
You can always contribute your work over here and if the other members like what they see, they can promote it on their pages as well. Be sure to read the group rules first. Often, moderators ban the sharing of blog post URLs.
55. Starting a Niche Facebook Group
You can always start a niche FB group where you can share your blog post and ask for opinions from the other members of the said group. Based on the feedback received from that particular group, you can directly post the article on your other social media channels such as your FB page as well as Twitter. If the feedback says so, you can make some corrections and then post the corrected work on Facebook and other social media platforms.
56. Asking your friends to RT your Tweets or Tweet About Your Blog
You can always ask friends who are close to you to share your blog in their tweets, especially so if they found it to be a good one. It is not that everyone would – some may even be put off by your request – but at the very least you should give it a try. You can also ask them to re-tweet your tweets regarding your latest blog. If they do, your blog could gain some added eyeballs.
57. Sharing Your New Blog Posts as Status Updates on LinkedIn
You can always share your new blog posts as status updates on LinkedIn. This will be a new way of doing things on this professional social networking site and who knows people might appreciate this approach and decide to read more of your work.
58. Sharing it on Instagram
You can also share your blog post on Instagram as well. Over here, you can use hashtags and find the audience that can be expected to read your blog post. You can also run ads over here to garner some interest for your latest article. Instagram is the influencer network, and a lot of brands use them to promote products. Learn how to drive massive Instagram traffic with this guide.
59. Using the Blogs of Other People
You can always make the most of the blogs of other people to get some more viewership for your own. There are several ways in which this can be done. Some of them are mentioned below:
- For starters, you can leave comments at these blogs and also provide links to your blog over there. However, while doing so, please remember that the blog in question should be similar to what you normally write on. Do not comment on irrelevant blogs.
- You can always send e-mails to fellow bloggers who operate in the domain that is the same as yours and then ask them to refer your blog to their work.
- You can take part in link parties as well as link carnivals.
- If you are part of the blogging community – in the sense that you have friends over there – you can always trade links with them. This means that you promote them and they can be expected to return the favor.
- You can always set up an account at Bloglovin to follow and discover new blogs.
- You can also exchange banner ads with other bloggers.
- You can always interview the influencers in your domain and share it in your blog to improve your overall credibility. If it is possible, do ask them to share the interview by themselves as well. It will do wonders for your blog as well.
60. Using Forums
You can always find forums that are relevant to the topic that you are dealing with and create a profile over there. Once you have done, you can leave a link to your blog over there. You can take part in the questions and answers in that community and leave links that connect back to your blog post. However, you need to do this only when it is right to do so. Otherwise, link dropping everywhere on the forums are often thought as a violation of site usage policies, and you can get banned permanently. Share links to your blogs only when it is relevant.
61. Using Online Dictionaries
You can also use online dictionaries to get more attention for your blogs. You can try options such as Dmoz. In fact, there are online blog directories where you can list your blogs. Get hold of this list of 130+ manually verified blog directories to submit and list your blogs.
62. Promoting your Blogs Offline
You can also promote your blogs offline. You can create business cards, and in those, you can easily put in your blog’s link for the cardholders’ perusal. You can take part in important events such as blogger conferences and hand out your business card as and when the opportunities present themselves. You can also participate in business meet-ups as well as local tweet-ups.
63. Using the Press to Promote Your Blogs
Your blogs can also be promoted by using the press. For example, you can submit a press release on the latest blog that you have written and then distribute it to press release sites that will publish it for free. In case you can spare some money, you can approach the bigger media houses as well. That will inevitably guarantee you a greater number of eyeballs.
You can also sign up for Help a Reporter and provide your blogs, along with your expertise, as and when may be relevant. You can also get in touch with local TV news stations and offer to provide your blog as part of your expertise in a particular domain. You can do the same with local news reporters as well.
64. Including the Twitter Handle While Retweeting
If you as a blogger are not using your Twitter username when you are tweeting, you might as well not be there on the social media site. In fact, worryingly enough, the number of bloggers using their username in tweets is far less than ones who do so. When you are doing this – that is including your username in the tweets, you are effectively increasing the chances of your blog’s homepage receiving some traffic.
Now, you could be forgiven for asking why such a statement is being made over here. The logic is quite simple. Let us assume that one of your tweets has been retweeted by someone – when your username is there, people will follow you.
They will come to your twitter page, see your blog’s link, and then follow you from there. Consequently, they will read your posts. This, in the end, will increase your mobile traffic as well.
65. Use a Commenting System Good Enough for the Commentators
A fair number of bloggers uses commenting systems that are common to what you can see on Facebook as well as Blogger. If you follow such a strategy as well, you can be very sure that no established blogger will come in and comment on your blogs since it does not give them the link juice that they are looking for when they leave a comment on a blog.
So, go for a comment system where the pros can get add their URL. If you are thinking how to do it, just take a good look at the system itself. Ask yourself if it is something that you would like to see when you go to others’ blogs and try to comment. If the answer is no then maybe you should change it. Ideally, go for big boxes where a lot of content is visible at the same time.
The only reason that you need to do this is the fact that if the pro bloggers write your stuff they will share it on various social networking sites and that will mean plenty of people coming to see your stuff. That would mean some tremendous boost for your work. Apart from the traditional commenting system on WordPress, you should give a try to the Disqus commenting system.
66. Open the Comments Section
A lot of bloggers make the mistake of closing their comments section for some reason or the other. You can do that only when you have established yourself as a blogger or as a noted expert on the particular domain on which you have been blogging. This would also mean that your blog is an established one. However, if your blog is not that popular the worst thing that you can do is close the comments section.
It is almost like committing suicide. When you leave your blog open for comments, you allow a significant amount of engagement on the same. If readers can comment on your blog, they will be able to share their articles over there and also share it on their social networks if they consider it to be good enough, bring traffic to your blog.
When comments are made on your blog, they add content to the article. It also beefs up your blog and also makes sure that your posts appear higher in search engine results.
67. Telling Stories = Brand Building
When you add a story to your blog post, you are clearing the way for it to be seen by a lot of people. This is because people always love a good story. Most experts say that only around 5 per cent of the blogs that they read have stories that can be termed entertaining and attractive enough to draw them in.
Most of the posts these days are rather simple accounts, mostly written in the third person (this is a stern put off if you ask me) where practical suggestions on strategies, technology, and techniques are shared. While people like them they are not going to come in and read them time and again.
Why do you binge watch shows on Netflix or other such networks? It is because you get stories that entertain you, fascinate you, and hold your attention unlike anything else ever did. They are not dry, dull, and boring stories that you have no interest in listening to. These stories are colorful and carry plenty of emotion as well.
It is important to tell stories, to offer your opinion and insight on things. Obviously, it is always better if the whole thing is done within bounds of decency and offending the least possible number of people (the best option is to hurt none, but that rarely happens). The idea here is to create a brand that is uniquely yours and one that no one else can lay claim to it. This will separate you from others and lead to success in the end.
Want some inspiration? Check out these ten amazing brand story examples.
68. Using your Social Network
You may never know, but in your local neighborhood, there could be fellow bloggers as well as people who own websites and businesses. These are small entities with potential for great things ahead and want recognition for what they are attempting to offer to the society. If you take some initiative and meet them, then there is always a chance you would have built up a sound network that can come in handy.
You can always inform them personally about your new blog and make sure that you promote them as and when is possible for you. This would make sure that they do not feel you are milking them and you are contributing nothing to the relationship. Contribute your time and build a mutually beneficial relationship.
69. Commenting on Other’s Blogs
Commenting on blogs of others can do wonders for your blog as others can come in and read what you are saying. This includes both other bloggers and readers. In case you can make it to the top commentator’s list of a blog or two, you can expect good things to happen for your blog.
However, to make it to the said lists, you have to make sure that you are not commenting just for the heck of it. Your comments should be adding value to the whole discussion and make it a richer experience that way.
You can be very sure that no one likes to read comments like “I agree” or “That is right” in the comments section. Most people consider it to be spamming and if you try pulling this off to get more people to your blog, you can be sure that it will blow up in your face for sure. Amit Sharma at ShoutMeLoud has published a practical guide to blog commenting. Do read it.
While you are at it, you also need to put on the hat of a judge and see if a blog has the potential to be a good one in the days ahead. If you think that it can be then, you should be one of the first people to comment over there.
You can be sure that this will help you garner more click-through and visibility. This will also help you develop a greater idea regarding which blog can catch on and which cannot. Then, you can use that sense in your work as well.
70. Giving Out Some Link Love
When you are blogging, be sure to send out some link love as well; as much as you can without damaging your article or making it look like a promotional billboard dedicated to other bloggers. The majority of the people who blog – and that too on a regular basis – are like hawks, forever scouting other blogs to see if they have been mentioned or not.
You can be sure that they will notice if you have referred to them and they surely appreciate the gesture. This can soon be developed into a long-lasting and fruitful association (who knows you may become best buds too!) that will benefit you all. Ed Fry at Moz.com has an in-depth article on using links to build blog relationships.
In fact, you can take things further and now and then come up with posts where you specifically review, criticize, discuss, and argue with other bloggers regarding what they have written. However, you need to make sure that it never becomes personal – the respect needs to be there. You need to do the whole thing gracefully.
You also need to be aware of the opportunities that may arise for you to link every post that you have written with some blog or the other. You should never get too possessive about your readers.
You should have confidence in your abilities and know that promoting or even referring to others on your blog does not mean that your readers will forget you once they read the one/s that you have mentioned in your blog. There is a good reason why people read your work.
71. Promoting your Blog URL
You should always try and look for opportunities in which you can make people aware of your blog. The easiest way to do this is to be active in different forums and use the blog URL in your signature. You can also include it in your letterhead, e-mail signature and a host of other places. All you need to do is be creative.
72. Blog Carnivals
Blog carnivals may have already been mentioned in passing in this article, but here we will talk about it at great length. Here, bloggers take part in shifts as are allotted to them, and no matter which shifts you are writing in, you will always see a lot of people coming in to check out what you have written.
Even after one edition gets over you will see a significant amount of people each day for some period, one which you are not used to seeing that often. You can always check out the internet and see which blog carnivals are taking place in your vicinity. Make a point to attend them. Read this 2017 guide to blog carnivals.
There are always plenty of such events happening on a regular basis at most places around the world, and there are so many topics that you can choose from. If you want to give your traffic a major push then why do not you host a blog carnival yourself? However, you need to keep some important things in mind as far as these events are concerned.
In the case of some carnivals, you may have to put in an unbearable amount of work in your role as the host. Always ensure that you never bite off more than you can chew. You can always talk to others who have done such work before as that will help you get a proper idea of how things can be done and whether you would be able to do such things on your own.
In fact, it is better that before you don the hat of a host, you take part in some carnivals yourself as an attendee and get an idea as to what needs to be done. In certain cases, you can be a part of the hosting team as a volunteer.
73. LIVE Blogging
You can always blog LIVE, especially on sites such as Twitter and Facebook, and cover events. LIVE blogging is the latest trend, which caught up the blogger frenzy in the last 2-3 years. As a blogger, you can always go to various interesting events such as and product launches.
Live tweeting with hashtags is a great way to make yourself known to more people on social media sites. When people follow you back impressed by what they have seen you can give them the link to your blog, and they will read what you are writing and also spread the good word around.
Even in the case you are just blogging make sure to include a few pictures to make the whole thing interesting enough for people who are reading the same. In case (a) you are among the few who are covering the event live, or (b) you are doing a great job then you can be sure that a lot of people will follow you back as well and read your other posts.
In fact, other bloggers may also recommend that people check your work to get a good coverage of the event in question. Read this complete guide to LIVE to blog.
We have already talked about keywords and key-phrases for promoting your article. You need to understand that this is one of the best things that you can do as a blogger who wants his work to be seen by the maximum number of people. Yes, it would not amount to much in the short term, but over the longer period, as your blog ages, you will see how much it benefits you.
If you are scared by the prospect of optimizing your blogs for search engines, then you can try a plugin named Yoast SEO, which has been created by Joost de Valk. With the help of this one, you can easily optimize your blog post for search engines.
The plugin will give you a checklist that will contain SEO-related suggestions for each post that you write. All you need to do is keep following the suggestions till the color-coded button of the plug-in goes green. Once that happens it means that you are good to go. Normally, you should do this before you publish your blog. Don’t forget to read the definitive guide to installing and customization Yoast SEO plugin.
75. Interviewing Popular bloggers
If you can get an interview or two from some of the top members of the blogging fraternity, you can be sure that you will get noticed by one and all (at least in the blogging fraternity).
You can also interview someone who is not that well-known but is on his way to getting there. This way, you can always claim that you are the one who gave that person his big break. Read this detailed blog post on how interviews help. You will find it enlightening.
76. Creating a Theme
Most of the bloggers that you see out there do not design a theme that is unique to their blogs. This is why there is always a high demand for themes. CMS like WordPress, Joomla, and Drupal tops the preference list. If you can create a good theme that other bloggers like and use then you will also see that a lot of them are linking back to you as well.
With every theme installation, it will create a backlink to your blog. This trick is a two-edged sword. On the one hand, you will create high quality and long-term backlinks to push up SERP results; on the other hand, you will open a portal of long-term traffic. While this is not an easy thing to do it is quite effective nonetheless.
77. Joining a Blogger Network
A blogging network is one where you see some blogs listed, that play a major role in getting traffic to other members of the same fraternity. It is true that you will not be allowed to enter major blogging networks that have established themselves over a period, just like that. But these networks have application periods that go on for a long period and are open to all.
You can check out the list of top blogging networks in the world. Blogging application periods are held on a frequent basis. Apart from this, you can approach networks that look like as if they are good enough for you. You may even start a blog on your own. Here you can help others get visitors and let others do the same for you.
78. Using Rich Snippets
This is also another trick, related to search engine optimization, and can easily give your blog a major edge. Some bloggers have used rich snippets and seen an increase of around 30 percent on the inbound traffic to their blogs. So, now you may be wondering what rich snippets are.
By using rich snippets, you can markup meta-data on the blog pages that you have written. This will make sure that search engine listings look a lot more interesting. This also means that there is a greater likelihood that they will be clicked. With the help of the above mentioned Yoast SEO plugin, you will be able to create rich snippets and edit them as well. Here is a detailed tutorial on using rich snippets with Yoast SEO.
If you already have some idea on how to do it, you can visit the resource area of Google – the part that you need to visit is known as Structured Data Markup – and get an advanced course on the issue.
Incidentally, the word Structured Data Markup is the technical jargon that you use for rich snippets. You can use the Structured Data Testing Tool over here and get an idea as to how your listings may look.
Despite the availability of these traffic generation methods, you need to remember the basic fact that if your content is not good enough, then all these tips would amount to nothing. Your content needs to be worthy of being promoted. At the same time, if you write great content and do not promote it then it is equally useless as well.
Most of the experts would tell you that 20 percent of your time should be spent on writing the content and the rest should be used to promote the same. Good content, if promoted in an excellent manner, would always be better than exceptional content that is promoted in an average manner.
Do not ignore your content. Once published, get started with the promotion. Be fierce and be shameless.